A manufacturer of car components (brakes, exhausts, filters) built for combustion engines is under pressure as electric vehicles rise. Demand for some products will shrink, but new needs may emerge.
Shifting production lines or R&D too early risks financial loss; waiting too long risks obsolescence. Leaders need clarity on when and how the EV transition will reshape their markets.
LIFT does not choose the pivot strategy. It provides a transparent evidence base that helps the company weigh when to adapt product lines, where to invest in innovation, and how to manage risks, supporting better-informed strategic moves in a turbulent industry.